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#118: 6 Very Expensive Medical Marketing Mistakes You Need to Avoid

"I rarely post anything nor make recommendations! But this post and recommendation goes without saying. I met Huyen from OMD some months ago. At that point my digital marketing strategy was failing miserably. My encounter with Huyen and her team depicted a highly professional and service oriented business prepared to transform my digital marketing position in the market place. It’s now been 4 months and I am nothing but impressed with this team. They’ve delivered above their projections and continually over deliver on their promises. The team is quick to respond to any issues; their professionalism is second to none. Put simply OMD deliver and get results. I am extremely satisfied with their work ethics and deliverables and excited about our long association. Not only have I developed a great connection but a good friendship. Thanks OMD."

james zagarella James Zagarella
General Manager of Dr Hodgkinson Clinic

James Zagarella

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In this case study, you will learn the strategies and tactics that you haven’t seen anywhere else:

  • gold list The foundational market positioning strategy that most digital marketing agencies are not even aware of.
  • gold list How we positioned Dr. Hodgkinson as “the choice” not just “a” choice in the cosmetic surgery industry. With patients chasing him, and not the other way around.
  • gold list ​Our signature High Performance SEO strategy that got Dr. Hodgkinson to rise to the top of Google rankings for the mega competitive keywords that other clinics are dying to rank for.
  • gold list ​The most thorough content marketing strategy that helped boost Dr. Hodgkinson’s, organic traffic by 113.94% and reduce the website’s bounce rate by 95.64%.
  • gold list ​An incredible lead magnet sales funnel that sucks prospects in like a vacuum that you absolutely should know
  • gold list PPC strategy that increased the number of clicks to the website by 136 % and conversions by 73%; while costing 25% less for each click.
  • ​ gold list A sales funnel strategy that sells high priced procedures with ease, and established Dr. Hodgkinson as the expert in his industry.
dr hodgkison

Search Marketing Director Huyen Truong With
Dr Hodgkinson at His Double Bay Day Surgery Clinic

Daryl Hodgkinson

Dr Hodgkinson’s Story

Let us tell you this story…

A few months ago, we received a call from Dr Hodgkinson’s office asking for a meeting. They wanted a meeting to discuss some challenges, though there wasn’t much information provided on that first call, so we weren’t really sure what they were interested in.

We were intrigued and excited at the same time as we knew previously of Dr Hodgkinson’s reputation in the industry, and particularly his legendary Sydney to Hobart yacht race win.
When we showed up in his beautiful, neo-classical designed clinic in Double Bay, Sydney, we noticed a seriousness running through the air. Obviously, this wasn’t going to be a typical meeting.

sydney hobart yatch race

Dr Hodgkinson team who won Sydney to Hobart yacht race in 2013

We sat down with the team and they went on to provide details about their clinic and the current situation of their digital marketing performance.

After working with multiple marketing agencies in the past that made a lot of big promises without delivering, they wanted to get their next agency right, not another agency that would waste another year of stagnant growth.

Dr. Hodgkinson is a world renowned plastic surgeon, who has been running an established cosmetic clinic with his own day surgery facility in Double Bay, Sydney with over 30 years’ experience.

Despite having a well-known reputation in the cosmetic industry, he was suddenly facing a rise in younger and more aggressive plastic surgeons who claimed to be experts in everything, that were currently dominating Google and social media with their ads and SEO rankings.

They started working with multiple agencies to challenge this, who it seemed were under delivering on their promises. Their current lead magnet wasn’t converting prospects into enquiries, their organic traffic following Google’s Medic update in August 2018 dropped in half, and was remaining stagnant after that.

So they decided to do something a little different, and they went out and searched for a medical marketing agency, one that had successfully helped other plastic surgeons before, and he discovered Online Marketing For Doctors through Dr Naveen Somia (the current ASAPS president).

And the rest, as they say, is history…

Download this case study and learn the proven strategies we used to help Dr. Hodgkinson turn around the situation and his digital marketing performance.

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