Dear Cosmetic and Plastic Surgeon,

As you probably know, patients don't invest in high-priced procedures from just any Dr. Nobody. In order for someone to pay market-leading rates, they are going to want to be utilizing the services of a “Somebody”.

But, how can you do this without waiting twenty years to become established?
Life is far too short for that, so let me introduce you to the C.A.E factor.

• Celebrity
• Authority
• Expertise

As the old adage goes, “All other things being equal, people buy from people that they know, like and trust.” This is where celebrity authority marketing comes into play.

When you are an expert, people know of you.
But when you are the celebrity authority in your niche, you are the go-to person.

Can you see the differences in these following 3 categories?

Me Too - I’m also a plastic surgeon
Me Better – I’m an expert
Me Only – I’m the celebrity authority

As Dan S. Kennedy, known as the Godfather of direct marketing, succinctly put it:

“If you aren't deliberately, systematically, methodically—or rapidly and dramatically—establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fuelling the entire economy around you, neglecting
development of a measurably valuable asset.”

A category king or queen is the go-to person that people seek for advice or help, when the market has become crowded and saturated.

When you are an expert, people call you and they want to do business with you.

But when you are the celebrity authority, people are happy if they just get to meet you.

Do you see the distinction? They are happy that they have FINALLY gotten to you, and they will pay whatever you ask to be treated by you.

When you have that sort of power, from their perspective, you are the celebrity
authority.
If you are the celebrity authority, prospective patients and money finds you.

Do you want that?
Do you want to completely own and dominate your category or niche?

If yes, then the next question is:
Do you have a step-by-step plan to make yourself a (bigger) celebrity?

If not, I’d like to introduce you to my book that is written specifically to help you achieve the goal of becoming the celebrity authority in your category;