Hi, I'm Huyen
Our work (and this site) is devoted to sharing ideas, tools and resources that will help you automate, grow and scale your practice.
Business is a numbers game.
It is essential to know your numbers so that you can maintain focus and have visibility on what is going on in your clinic.
So are your numbers up to date?
If you know your numbers, you will know where you are at in your business.
In our latest OMD TV and Podcast episode, we dive deep into the transformative power of numbers within your clinic and the concept of everyone in your clinic should have a number, this will help you:
Ready to unlock your clinic's full potential? Watch the video now and see how "Everyone in Your Clinic Should Have a Number" can be your game-changer
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Hi, I'm Huyen
Our work (and this site) is devoted to sharing ideas, tools and resources that will help you automate, grow and scale your practice.
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Hello, and welcome to Online Marketing For Doctors TV and Podcast show the place to be to grow and scale your practice.
I’m your host, Huyen Truong, a strategic marketing consultant to medical clinics, to get them more patients and more profits. Today, we’re delving into a transformative concept that’s essential for your medical clinic’s success: “Everyone in Your Clinic Should Have a Number.”
We’ll take a cue from a legendary Michigan mortgage company chairman who used numbers to transform his industry, and we’ll see how this approach can work wonders in the world of medical marketing.
But before we dive in, let’s understand why numbers are so powerful:
Numbers have this incredible knack for cutting through the confusion and giving you crystal-clear insights. Let me break it down with a healthcare marketing example:
Picture yourself managing a digital marketing campaign for a medical practice. In the past, your conversations might have sounded like this: “Great! Things are picking up.” Vague, right?
Now, imagine a different approach where you use numbers to talk about last week’s sales activity. Instead of vague statements, you’d say, “I got three inquiries.” If three aligns with your goals, you’re in the clear. But if you needed ten to hit your targets, it’s a wake-up call to address the issue pronto.
Numbers aren’t just cold data; they become a powerful way for managers and their teams to communicate, leading to practical discussions and, ultimately, better results.
Now, let’s explore the eight fantastic benefits of bringing numbers into your medical marketing game:
Number 1, In the world of medical marketing, where precision matters, clarity is a game-changer.Numbers aren’t
just for the person. They become a communication tool between manager and direct report, creating the basis of comparison,unemotional dialogue, and, ultimately, results.
Number two, numbers create accountability. Clear expectations are a must, and nothing spells it out better than a number. Let’s say your medical marketing crew aims to boost website traffic. Assigning a clear number, like a 20% monthly traffic increase, leaves no doubts. Team members know exactly what they need to achieve.
Number tree, Accountable people appreciate numbers.– Wrong people in the wrong seats usually resist measurables. Right people in the right seats love clarity.
When you’ve got the right team in the right roles, they thrive on clarity and being held responsible. In healthcare marketing, fostering a culture where everyone knows the numbers they need to hit creates a winning environment.
Number four, clarity leads to commitment. When an employee is clear on his or her number and agrees that he or she can achieve it, you have commitment. There is no grey area. In medical marketing, setting clear numbers is the key to commitment.
Number five, numbers spark healthy competition. In medical marketing, where excellence is the goal, a bit of competition among teams can be a powerful motivator.
Number six, it’s all about results. Results are the name of the game. When your customer service team aims for zero unresolved customer issues or unhappy clients, hitting that number means happy clients who stick around. In our world, what gets measured truly gets better.
Number seven, teamwork is the secret sauce. In the complex world of medical marketing, teamwork makes everything click. When a team of folks, each in their sweet spot, agrees on a common number-based goal, they’ll put their heads together to make it happen. Imagine your team of medical writers aiming to produce a specific number of excellent articles per month. They’ll collaborate to hit or even surpass that target. And if someone’s falling short, their colleagues will step up to help them reach the goal.
Last but not least, number eight, numbers make problem-solving a breeze. In the medical industry, just like anywhere else, when a number starts going off track, you can tackle the issue head-on. Unlike numbers that only show up when it’s too late to change anything, using hard data cuts through the confusion and emotions that slow decision-making down.
To wrap it all up, “Everyone in Your Clinic Should Have a Number” isn’t just some fancy concept; it’s a game-changer that can supercharge your medical practice. When you embrace numbers, you bring clarity, accountability, commitment, competition, results, teamwork, and proactive problem-solving to the table.
Thanks for joining us on this enlightening journey into the world of medical marketing and the magic of numbers. Remember, in the ever-changing healthcare marketing landscape, numbers are your trusty allies on the path to success.
Stay tuned for more golden nuggets on “Online Marketing for Doctors – TV and Podcast Show.” Until next time, keep aiming for excellence in the world of medical marketing!
If this was helpful to you, please subscribe and review OMD TV and Podcast Show so you don’t miss future episodes. And share this with your staff and colleagues
And, again, if you want to talk, please leave me a message at our website or email me at [email protected]
If you want to learn more about Online Marketing For Doctors offers and how our team can help you generate more new patients and referring doctors, please reach out to us and book your 15 min discovery call with us and we’ll show you the current problems and opportunities that you might have with your practice marketing.
Thanks so much and hope to talk to you in our discovery call soon.
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Owner of Double Bay Day Surgery
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